It’s time to leave these dentist SEO misconceptions behind once and for all.
Intelligent dentists know an optimized website is essential for successful dental marketing. However, many don’t understand the impact a solid healthcare SEO foundation has on new patients’ ability to discover their site.
In this blog post, we invalidate seven common dentist SEO misconceptions you need to let go in order to drive massive traffic to your website and effectively grow your practice. Read further for more.
- SEO for medical doesn’t work
Most customers (69 percent) searched for local organizations online at least once in a month in 2018, and just 8 percent have never done as such, as per Bright Local. Consequently, individuals in your neighborhood looking for dental specialists. If your site isn’t properly optimized, it won’t rank higher in search results.
- Dental SEO equates to poor quality content
Of course, you’ve seen dentist websites that can’t be read due to keyword stuffing. Years back, this was considered a good SEO practice, but it has long been out of style.
In fact, Google considers keyword stuffing an irrelevant practice. The company has warned that taking this route causes a negative user experience that can affect your ranking negatively.
- Healthcare SEO is a one-time effort
If you think your SEO for medical strategy can be implemented once, then never spoken of again, you’re making a great mistake. Google changes its algorithm from time to time, usually 500 to 600 times per year, according to Moz. Most of these updates are minor, but your website needs to keep up with the fast-paced nature of SEO.
- Guest blogging is a poor dentist SEO strategy
Having high-quality content on your practice website is a must for SEO, but you still need to do more work. Guest blogging is a fantastic opportunity to raise your profile, so seek out relevant opportunities.
- Keyword research for healthcare SEO is unnecessary
When patients search for a dental practice online, they use certain terms more often than others. If your website content doesn’t contain these keywords, it won’t appear high in their search rankings and you would be losing good traffic.
Despite Google’s frequent algorithm changes, Hub Spot notes the one thing that has remained constant throughout the years is the need to conduct keyword research. Ultimately, your goal should be to rank above your competitors on the key terms and phrases most important to your practice.
- There’s no need to hire a medical SEO company
You’ve always maintained your practice website yourself. At your leisure time, you’ve managed to learn the basics of SEO, so you don’t see the point in outsourcing it.
The truth is, SEO practices change constantly. As a busy dentist, it’s possible you can’t dedicate the time needed to stay on top of these updates and implement them.
Just as your practice specializes in dentistry, a medical SEO company concentrates solely on boosting your search results. Leave the SEO work to the experts, while you concentrate on your dental practice.
To learn more about dentist SEO, Contact our Dental SEO experts at www.299seo.com
