Center of the debate is not an ad propaganda smoke. It describes the image of young, male or female, knees in front of a big guy his age, they suck each cigarette. Cigarette that seems to grow from within populations of men. He even press down the girls in the paintings. Below picture is the inscription: “Smoking is enslaved to tobacco. Campaign by an organization named The people who do not smoke proceed, according New York Times.
What is the worst for this image is targeting young people in a campaign that should have been welcomed. Family organizations, organizations working for women’s rights, and large community blogging voiced against which the Minister issues the family, he Nadine Morano, called “insult to public with courtesy, Time quoted him.
Association of families of France have filed a claim this campaign violates ethical principles.
Main site of the rights of those who do not smoke, the reaction is very different. One commented: “The campaign has Stock Universe story sexual abuse - even worse, it suggests that errors due to the abuse.
Montreynaud Florence, president of women’s rights monitoring, which oppose any symbol of sexual violence in movies or ads, this ad is calling “unbearable” and “something terrible is it peace General Chemical sexual violence.
Montreynaud said that although she is a member of Assembly who do not smoke for a long time, “but really disgusting when a public referendum a purely pornographic pictures like this.” I feel disgusting. Very poor in imagination. When people do not have little imagination, they just use body women.
Opponents, though this is recognized by anti-tobacco messages, still requires lifting images in the ad bar, coffee and selling cigarettes, because they look more such pictures of child pornography, sheet Time said.
French radio RTL first week, the Minister complained Morano: “In many ways to persuade young people that tobacco is a drug. The shock people with cigarettes do not bother me, but the campaign this there are here. “Morano has proposed a ban on hanging this image in public.
Those working in the tobacco industry, bar owners, and coffee shops where the poster appears also feel as offended as sex message so clear. Mr. Yves Trevilly, representing the co-workers at British American Tobacco company, complained that those who work in the industry “can be for those who rape or metamorphosis. Association of tobacco retailers in France for that purpose of this sheet poster “is no longer preventing further that an unnecessary provocation.”
But the idea of laying out this ad does not think so. “Cigarettes are often considered the first ritual to become an adult and is a true liberation,” declared the Association’s website with the above. They also emphasized that smoking rate has decreased in most age groups, but increased to 40% in age from 12 to 25.
“This campaign aims to change the concept and help people realize that smoking is not a confirmation that the essence of power is a sign of recovery and provided the fledgling - submitted to a about the behavior, physical and psychological front of a drug, first in control hearts smokers, as they profane body and forced them to pay a very expensive price. ”
And because sex will help people understand the message the fastest, the association decided to use an image that they believe young people will understand it as a considerable disgust older who are engaging, compelling young people to follow the order of his dirty.
Chairman of the non-smokers, Mr. Gérard Audureau, said the campaign made the survey and received the support of many high school students. During 18 years, he said, “we have to know how polite in the lungs destroyed.
Speaking on sheet Le ParisienHe said, “how to use sex attention. If you need to shock, we must shock.
Bertrand Dautzenberg, president of tobacco prevention agency of France, expressed skepticism comments. Also on the newspaper, he said: “This ad is shocking to adults, but children do not fear.
