Italy genuine supercar launched video ads on the program “Ad Personam”, gives customers the opportunity to self-select a lot of special options.

Different car models of Lamborghini in the program “Ad Personam”

Options include exterior paint, skin tones and color-coated sewing. Video also shows the ad, the Lamborghini super car is assembled by hand in Sant’Agata Bolognese (Italy).

Lamborghini Ad Personam programs for customers who want the car they buy real difference. It seems the only limitation of this program is only the customer can afford the financially to join.

With millionaire customers , owning a Lamborghini is not enough, and Ad Personam help them satisfy the desire to create any particular class. For example, the interior of the Roadster can be natural leather is not treated.