First distribution scenario in the way of retail (not through car dealers) in the United States of BYD, and Tata, Honda will concern the trend of the “used car one time” among the people and weaken the traditional distribution system .
John Mendel, vice president of Honda, disclose the journal USA Today some scary story has made him woke up at midnight. One of them comes from BYD plans to sell the car in the U.S. in 2010 without distribution channels in place.
Mendel concern that “storage or buying a car online” can be used to remove the native agents. This will explode their business practices by type of U.S. distribution strategy.
According to a review of the page The truth about car Anxieties of Mendel something homologous to the 9 / 11, an unequal: a new enemy will take advantage of the body under his devastating to a system already fragile. Fortunately for America and its agents are pleased customer capital, the fear is above all characteristic exaggeration.
Tata Nano to the U.S. is hardly a bright prospect in the evaluation of Vice President Honda.
An industry, the prosperity or decline depends on sales, certainly not in the form of easily dominated by one company dared to remove the form of large-scale sales, which had long been established as distribution system in America.
In theory, BYD can gain advantage by distributing a line of electric vehicles through other retail channels. But history has not had any games similar to the hypothesis that BYD can really become a powerful global Toyota without a guarantee of the system of U.S. agents.
Mendel also based on deep understanding for the American spirit, especially their love for things “was used first.
“Just put a few thousand U.S. should have a car when broken, they should not change. If you want a new car with new color, they are ready to buy the other,” said John Mendel analysis.
If this is true, it would hurt the manufacturers “serious”, which always believed in the tens of thousands of customers out of dollars to buy the car in years past.
